Top Financial Advisors in Rochester, New York

FinanceHQ’s team of experts conducted thorough research on financial advisors in Rochester. Below are some of the top financial advisors based on reputation, reviews, assets, and partnership status. We review a broad range of financial planners, wealth managers, investment advisors, and more. Our selection of the best financial advisors in Rochester range from $344M to $2B in AUM, and have an average of 47 years of experience.

Reviewed by: Amanda Cox, Chief Operating Officer of FinanceHQLearn more about our process
Last Updated: November 30, 2023
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Cobblestone Capital Advisors

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About Cobblestone Capital Advisors

Rochester, NYInvestment Advisor Firm
Assets Managed: $2,253,449,018Total Number of Advisors: 22In Business Since: 1986

Cobblestone Capital Advisors is a well-established investment advisory firm founded in 1986 and headquartered in Rochester. They work with clients in Rochester and specialize in investment management, wealth management, private investments, and family office services. With over $2 billion in assets under management and a team of professionals dedicated to serving their clients' needs, Cobblestone takes a multifaceted, goals-based approach to help individuals, families, and institutions build, preserve, and grow their wealth.

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Sage Rutty & Company, Inc.

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About Sage Rutty & Company, Inc.

Rochester, NYInvestment Advisor Firm
Assets Managed: $1,952,343,644Total Number of Advisors: 25In Business Since: 1915

We chose Sage Rutty & Company, Inc. as a top advisor in Rochester because it's the oldest locally-owned financial services firm in the city, founded in 1915. With a century-long history, they specialize in estate planning, financial planning, and Medicare insurance planning. As a family-focused business, they prioritize trustworthiness and conservatism, and their team of independent advisors offer tailored services based on each client's unique needs and investment philosophy.

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Howe & Rusling, Inc.

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About Howe & Rusling, Inc.

Rochester, NYInvestment Advisor Firm
Assets Managed: $1,460,434,355Total Number of Advisors: 17In Business Since: 1930

If you need a boutique advisor service, Howe & Rusling, Inc. is a seasoned and woman-owned registered investment advisor founded in 1930. They specialize in wealth and investment management in Rochester, offering services to various clients, including individuals, corporations, non-profit organizations, and self-insurance trusts. Their investment philosophy focuses on high-quality assets, employing stocks, bonds, and ETFs to create portfolios that align with clients' values and prioritize long-term outperformance.

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Forté Capital LLC

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About Forté Capital LLC

Rochester, NYInvestment Advisor Firm
Assets Managed: $1,139,537,472Total Number of Advisors: 5In Business Since: 1996

Forté Capital LLC is one of the best advisors in Rochester because they specialize in providing comprehensive financial services to clients in the area, including wealth management and 401(k) plan management. As a wealth management firm founded in 1996 and a fiduciary, Forté Capital prioritizes its clients' interests, ensuring a trusted and dedicated relationship focused on financial success.

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Novem Group

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About Novem Group

Rochester, NYInvestment Advisor Firm
Assets Managed: $1,072,749,714Total Number of Advisors: 57In Business Since: 1994

We selected the Novem Group as a top financial advisor in Rochester because of their client-focused approach and strong track record of success. Founded in 1994 and headquartered in Rochester, they specialize in retirement planning, estate planning, and asset management, catering to clients in the area. The Novem Group is known for its ability to customize solutions and stay at the forefront of the investment industry through continuous investment in people, technology, and processes.

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Whitney & Company

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About Whitney & Company

Rochester, NYInvestment Advisor Firm
Assets Managed: $794,075,267Total Number of Advisors: 8In Business Since: 1975

Whitney & Company, founded in 1975 and headquartered in Rochester, is an independent registered investment advisor (RIA) prioritizing long-term client relationships. Their comprehensive services include 401(k) consulting, investment management, and wealth planning, with a team of experienced professionals boasting a cumulative experience of 125 years. They offer tailored investment portfolios and excel in retirement planning, providing simplicity and confidence for employers and employees alike.

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Seneca Financial Advisors

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About Seneca Financial Advisors

Rochester, NYInvestment Advisor Firm
Assets Managed: $520,499,794Total Number of Advisors: 6In Business Since: 2010

Seneca Financial Advisors is an independent registered investment advisor (RIA) in Rochester. Established in 2010, they specialize in financial planning, investment management, estate planning, education planning, healthcare planning, employee benefits planning, tax planning and compliance, and retirement planning. Committed to personalized service, they work with a diverse range of clients, including affluent individuals, corporate executives, retirees, and multi-generational families. They provide tailored advice and guidance to help them grow, manage, and safeguard their wealth.

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High Falls Advisors, Inc.

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About High Falls Advisors, Inc.

Rochester, NYInvestment Advisor Firm
Assets Managed: $451,421,521Total Number of Advisors: 11In Business Since: 2008

High Falls Advisors, Inc. is a Rochester-based financial advisor company founded in 2008. They specialize in financial planning, portfolio management, income tax planning and preparation, and offer comprehensive services tailored to individual financial goals. With a personalized approach and a team of industry experts, they prioritize their clients' best interests and provide complete financial solutions.

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Excel Securities & Associates, Inc.

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About Excel Securities & Associates, Inc.

Rochester, NYInvestment Advisor Firm
Assets Managed: $344,257,941Total Number of Advisors: 18In Business Since: 1978

Excel Securities & Associates, Inc. is a family-owned financial firm that has been in operation since 1978. Based in Rochester, they specialize in portfolio management, financial planning, retirement planning, and retirement plans. They are known for their personalized service, commitment to core values, and strategic partnerships with respected mutual fund and insurance companies.

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Frequently Asked Questions

Can Rochester-based financial advisors assist with healthcare and long-term care planning for retirees?

Yes, Rochester-based financial advisors can assist retirees with healthcare and long-term care planning. They offer guidance on healthcare insurance options, long-term care insurance, and strategies to cover potential medical expenses, ensuring retirees are financially prepared for their healthcare needs.

Do financial advisors in Rochester, NY focus on municipal bonds for tax savings?

In Rochester, financial advisors may recommend municipal bonds as they can provide tax advantages for residents. These bonds are considered a tax-efficient investment option due to their tax-exempt status, making them a popular choice among investors seeking to minimize their tax liabilities.

How can a Rochester-based financial advisor help with legacy planning and estate preservation?

Rochester-based financial advisors play a significant role in legacy planning and estate preservation by assisting clients in creating comprehensive estate plans. These plans include the development of wills, trusts, and gifting strategies to preserve and efficiently pass on assets to future generations, ensuring a lasting legacy for their heirs and beneficiaries.

What is the usual process for reviewing and adjusting a financial plan with a Rochester financial advisor?

The process involves regular assessments to track progress toward financial goals and adapt the plan as needed. These reviews help ensure the plan remains aligned with the client's changing circumstances and objectives, ultimately maximizing the plan's effectiveness.

Are there financial advisors in Rochester who specialize in sustainable and ESG investing?

Financial advisors in Rochester are well-versed in sustainable and environmental, social, and governance (ESG) investing, allowing clients to align their investments with their values and ethical preferences. They can help clients select investment opportunities that prioritize sustainability and social responsibility while seeking financial growth.


The FinanceHQ platform features a premium, nationwide network of rigorously vetted financial planners and registered investment advisors (RIAs) that are uniquely suited to help you achieve financial success.

We feature firms that are current FinanceHQ network members, and firms that our expert team identifies through firm research. Our research is based on firm reputation, publicly available ADV data, reviews, and assets.

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