Updated October 01, 2025
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Bernicke Wealth Management

Investment Advisor Firm
FinanceHQ Network Member
Total assets under management$802M
Years in business40+

About Bernicke Wealth Management


Bernicke Wealth Management is an independent, Altoona, Wisconsin-based wealth management firm serving clients across the Eau Claire and Twin Cities regions. Founded in 1985, the firm offers comprehensive wealth strategies that include investment management, retirement planning, tax minimization and estate planning. Advisors at Bernicke take on the role of personal chief financial officers, coordinating financial decisions to help clients maintain their lifestyles and pursue long-term goals. Their approach is anchored in research and fiduciary responsibility, ensuring that investment strategies are informed by objective analysis and best practices.

Bernicke’s team-based model provides clients with access to specialists across multiple disciplines, delivering personalized, integrated service without proprietary products. By combining deep research, collaborative planning and attentive client service, the firm aims to be a trusted partner for individuals, business owners, foundations and nonprofits seeking clarity and confidence in their financial future.


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Areas of specialty

  1. Wealth Management
  2. Investment Management
  3. Retirement Planning
  4. Tax Minimization Strategies
  5. Estate Planning
  6. Portfolio Construction
  7. Risk Management
  8. Business Owner Planning

More about Bernicke Wealth Management

DesignationsMinimum asset threshold
Registered Investment AdvisorN/A
Firm CRD NumberNumber of advisors
3354316

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Pricing options

Monthly Fee
Flat Fee
Hourly Fee
Assets Under Management

Regulatory filings